![]() ![]() What do you say to the school of thought it is gimmicky and has little tangible effect?Ĭustomers nowadays want the personal touch and when it is most convenient to them. 65% of people who watched a video say it has influenced their purchasing decision, this is further increased when the video showcases the ‘actual’ product they are looking to purchase. 80% of customer research is currently carried out online and video accounts for 55% of this. ![]() Franchise dealers report an average 25% increase in sales through the use of personalised customer videos. The use of video in the automotive sector is on the rise and this trend is unlikely to slow down anytime soon. Is there any firm evidence that it increases sales? ![]() Video enables independent car dealers to sell more cars by showing the true condition and key features of the vehicle, whilst extending their geographic reach by around 65% - driving more customers to their forecourt and building better customer relationships. What do you see as the benefits of video technology? We wanted to help future proof the industry and create a level playing field. Independent car dealers are falling way behind the franchise dealers when it comes to using technology to create a convenient and customer centric experience. Why have you targeted independent dealers with the product? ![]()
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